L’Oreal Paris Color Riche Lipstick, a limited edition collection that is not only rich in color but also offers intense hydration for your lips. ts rich and creamy formula is packed with hydrating ingredients like omega 3, vitamin E and soothing argan oil. Collect all six of the luxurious, statement-making shades – right from soft rose to dark red. Your lips will become smooth, and ultra-hydrated.